There are probably any number of things people would prefer doing than reading a business report, perhaps including reading almost anything else. So while you may have the reader's eyes, you may not have the reader's attention. It's up to you to present your information in a compelling way, even if the only persuasion you do is persuading the reader to follow you through to the end. Reports are not, by definition, dull. However, lack of attention to quality may make them that way.
Gone are the days when business reports and proposals were paper-based, black-and-white documents with pages and pages of text. Multimedia technology has opened a world of possibilities for presenting long, technical reports in more appealing formats. Now we can use visuals and media such as tables, bar and pie charts, flowcharts, maps, animations, videos, and photos to bring our reports to life and connect with our audience.
Although it may help to add the wow factor, you can't rely solely on technology in your business communications. It's still crucial that you follow a basic plan when organizing and drafting reports and proposals. You must adapt your tone, style, and content to your audience's needs as well as organizing your reports into an opening, body, and closing. You need to include specific elements to ensure your writing is effective and organized. Following the guidelines for drafting reports and adding visuals will undoubtedly make your reports less time-consuming, and more appealing and effective.
This resource provides instruction for users to:
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Identify parts of a business report and proposal
- Produce a business report
- Develop effective visual aids for a business proposal